Technical Writing

Finance: CommunityAmerica Credit Union

During my time at CommunityAmerica Credit Union, I expanded my experience in writing about complicated financial topics, from mortgages and home equity to insurance and investing, in a way the average consumer could easily understand. It was my job to create effective communications, marketing materials and blog content that both increased membership and helped users improve their financial literacy, while collaborating with legal and compliance. This included small business member communications spanning the Paycheck Protection Program, an email journey and corresponding blog posts focusing on life insurance and a direct mail and email campaign featuring a home equity line of credit product.

Life Insurance Journey Blog Post Links:

• Life Insurance: Breaking Down the Basics

• Your Life Stage Guide to Life Insurance

• How Much Life Insurance Do You Need?

• 3 Reasons Why You Should Have Life Insurance

Health Care: Children’s Health

While at Barkley, I was the copywriter for Children’s Health, one of the largest pediatric healthcare providers in the country and the leading pediatric health system in North Texas. My work on the account spanned television, radio, digital, print, out of home, direct mailers and more unique projects, including event activations and even a food truck. These campaigns required a blend of technical and creative to accurately portray the specialties and designations in a way that would resonate with parents. The ‘Mom’s Ally’ TV and radio campaigns were both nominated for Hospital National Marketing Awards.

Finance: Credible

As a freelance contractor with Credible, I had the exciting opportunity to help them launch their new Credibull mascot and accompanying campaign. This included building out monthly social content, a billboard that was featured in Times Square and concepting lower thirds pop-up ads for the NFL and other Fox programs. I also worked on naming projects, a brand one pager and online video scripts that followed compliance and legal guidelines around the loan servicing industry, while also making the brand approachable and fun.

Art Direction: Katie Lee Roberts

Health Care: MediQore

As the marketing manager for healthcare IT start-up, MediQore, I was responsible for creating website, social and blog content to build brand awareness and convey a complex concept in a clear and concise way.

Read blog post examples:

• Allow Us to Introduce Ourselves

• A Process of Efficiencies

• Disrupting the Consultancy Model