Brand Storytelling
CommunityAmerica Credit Union Website Redesign
While working as the Content Marketing Specialist at CommunityAmerica, I completed a website overhaul that included updating all content on all webpages. Through the redesign, I helped better communicate the credit union’s mission, build the brand, create a more user-friendly experience for members and take a more SEO-friendly approach to content. View the website here.
Art Direction: Garrett Rice
Web Design: Eric Sorrentino
Julep Website Content
As a freelance writer, I helped the owners of Julep bring more of their bar’s personality to their online presence. During a website redesign, I reworked the entirety of the website’s copy to help them better share their story and rich history as the longest-standing craft cocktail bar in Kansas City. Check out the site here.
Art Direction: Adam Elwell – Ace Design Studio
Honeysuckle White Farmer’s Story
During my time as a copywriter at Barkley in Kansas City, I worked on Honeysuckle White. Beyond writing and concepting social campaigns for the brand, I also wrote content for the launch of the brand’s new website. Click to read Glenn & Kathy's story, a multimedia piece of digital story telling I wrote about one of Cargill's independent family farmers.
Art Direction: Adam Elwell – Ace Design Studio
Naming & Brand Building for Full Range Mobile Physical Therapy
Another freelance project I was proud to be a part of gave me the opportunity to build a brand from the ground up, including naming, tagline development and website content. It was an exciting challenge to bring the provider’s personality to a complex topic to help her best portray her innovative healthcare concept. See how the brand for Full Range Mobile Physical Therapy came together here.
Art Direction: Adam Elwell – Ace Design Studio
