Content Creation

CommunityAmerica Credit Union Sweepstakes Campaign

I was excited to work on the annual sweepstakes campaign two years in a row during my time at CommunityAmerica, featuring Kansas City Chiefs quarterback, Patrick Mahomes. This was a large marketing effort every year to drive member engagement and account openings that encompassed a multi-faceted email campaign, in-branch promotion, social media content and a custom landing page. View some of the creative collateral from the 2021 campaign in the gallery to the right.

Art Direction: Garrett Rice

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Credible Social Content

I worked on social content for Credible for several months, which included the introduction of the brand’s new ‘spokesperson,’ the Credibull. I was tasked with bringing him to life in a humorous and relatable way, while still delivering brand messaging. See some example posts in the gallery to the left.

Art Direction: Katie Lee Roberts

Joe’s Kansas City Bar-B-Que Video Series

As the marketing manager at Joe’s Kansas City Bar-B-Que, I managed the creation of a variety of content, from social media and email campaigns to photo and video shoots, including a series of how-to videos to demonstrate the reheat process for the barbecue shipping program.

Videographer: Anthony Roderman

Vanity Fair Lingerie ‘A Bra Can Change a Life’ Campaign

The ‘A Bra Can Change a Life’ video was created for Vanity Fair Lingerie to illustrate the difference a new bra can make in the life of a woman in need as part of the brand's partnership with Dress for Success. As the writer on this video project, I wrote the script and supers, and contributed to the visual conceptualization. The video was shared on Vanity Fair Lingerie's social and YouTube channels.

CommunityAmerica Credit Union Blog Content

During my time as the Content Specialist/Copywriter at CommunityAmerica, I was responsible for developing all of the web and blog content. This included covering both lifestyle topics and tackling more complex financial concepts. The auto refinance blog post remained a popular driver for organic blog traffic for more than a year, while the credit basics blog post provided members with helpful information on a complicated topic in a digestible way. Check out these, and a few additional examples, via the links to the right.